Write Ebay Auction Titles That Buyers Will Look At
Wednesday, May 7th, 2008
The importance of first impressions cannot be overstated. On Ebay, a buyer’s first impression of a seller is usually the title of an auction listing. Auction titles are a seller’s first chance to really grab someone’s attention and entice them to click the link and learn more about the merchandise. If the auction title is good, it will bring more business. If it’s bad, it can get your auction ignored – or even removed.
Take an honest look at your auction titles. Are they a little on the bland side, or do they inform readers about the item in exciting terms? You want to convince buyers to click on your auction without annoying them. Filling a title with excessive punctuation and special characters with no purpose other than to attract attention often backfires. Some Ebay auction titles are so full of gibberish that it’s hard to tell exactly what is being offered for sale. If a buyer finds your auction titles obnoxious, they will go with a more readable auction title from a competitor. It would be a shame to lose business just because your auction titles were too boring or too outlandish.